I have never been a huge Vodka fan. Most Vodka’s are bitter to me and the give me a migrane the next day. Last year I made flavored Vodka’s for the holidays. I came across this vodka because Grey Goose was sold out. The price point is actually a little below Grey Goose and this is a much smoother Vodka. I tell everyone about it but can never remember the name. So now I can just tell everyone to check the blog. Yeah! The packaging is usually grey and black. But for some reason the bottle I just purchased is in Red. They may be changing the packaging so just keep that in mind.